Gifty
UI UX Design
Gifty is an online store of gifts from the manufacturer. The company cooperates with cool Ukrainian artists and illustrators to make unique things. They are insanely popular among the audience, because one of the characters is the popular sarcastic Goose.With the help of the online store, you have the opportunity to view and choose the product you are interested in without visiting a physical store.
Defining problem
Branded gifts are very popular among the target audience, but the existing site does not fit with the company's style. The product cards look unattractive and have different sizes. The shopping cart and the personal account are poorly structured, oversaturated with unnecessary information and have an unplanned animation of the transition between pages.
Objectives and goals
Show the entire assortment of the store, allowing you to easily choose a gift for yourself or a friend.A visually attractive site that embodies the entire aesthetics of the brand.The site should be memorable and at the same time simple and convenient for the client.
